Coke wanted to send a message that encourages empathy because have you seen the world recently? It’s a mess! People are exceptionally shouty with their opinions! And they’re more than happy to chill in their echo chambers and draw themselves social media bubble baths (I get ‘culture’). If we want to make things better, we have to remember to keep an open mind and listen to each other. Now imagine all that said by a sassy redhead.
There’s also some super cute OOH!
Much love to my creative partner on this, Ben Shaffery, CDs Joe de Souza and Juan Sevilla, and the early wisdom of Carlos Font.