I'm still not entirely sure how we convinced Hinge, a dating app, to let us write nine different 75-word (or more) headlines without any punctuation for a contextual OOH campaign in New York. But this was easily the most fun I have ever had working on anything ever. And I used to work with ponies!
Each story begins with one of Hinge's unique profile prompts that are meant to bring out the real you. Because dating is magical, you guys. Also, I got to name a boat!