Can mums be athletes?
It’s a question you see argued on the internet every day, in comment sections and online polls. In the stares at the gym and the unsolicited advice.
But like fr, have you ever seen a mum? Even when they’re not doing anything, they’re doing everything. So if mums aren’t athletes, no one is.
Filmed entirely remote (like, entirely, like mums and their partners handling cameras level remote) because covid, and released on UK Mother’s Day, this was a true labour of love. And not just because of the pun but yes the pun helps.
Made with:
Creative partner Derek Lui
CD Paddy Treacy
Producer Anna Neilson
Wonderful planners and a brilliant account team
AdAge Pick of the Day | Campaign Ad of the Day | Glamour | Creative Review | The Drum | AdWeek | Muse by Clio | Also a bunch of my friends saw a bunch of their normal friends sharing it on social which is very cool