Lotto from the New York Lottery thinks you'd make a way better rich person. And we found just the right quirky rich people to prove it. 

NY Times | AdWeek | Creativity

In addition to TV, OOH, and print, we created a hardcover field guide of Rich People That You Would Be Better Than if You Were Rich. Similar to a bird book, this guidebook helps you spot all the different rich New Yorkers you may come across in this great state. From the Celebrity Trainer to Celebrities to the Grown-Up Child Star, we covered them all. 

We even made a quiz that told you which specific rich person you would be better than if you were rich. The math behind it was very difficult for me to comprehend.

Two ADC Bronzes | Shortlisted One Show | Shortlisted Cannes | Webbys Finalist

The Very Large Team
Zoe Kessler, Jillian Goger, Matt Swinburne, Mat Bisher, Grant Smith, Chauncey Hollingsworth, Raphael Milczarek, Stephen Icardi