In addition to TV, OOH, and print, we created a hardcover field guide of Rich People That You Would Be Better Than if You Were Rich. Similar to a bird book, this guidebook helps you spot all the different rich New Yorkers you may come across in this great state. From the Celebrity Trainer to Celebrities to the Grown-Up Child Star, we covered them all.
We even made a quiz that told you which specific rich person you would be better than if you were rich. The math behind it was very difficult for me to comprehend.