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molly wilkof

thinks you've lost weight.

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We turned a real customer review into the new Emerald Nuts tagline because it just made sense. I mean, just look at those words. Words don't get any better than those two words.

Gold Andy - Idea | AdWeek | Creativity | AdWeek again

It’s not everyday that you happen upon a real customer review that’s so good, you have no choice but to make it your new company tagline. Unless you just keep going back to the same exact review everyday and then yeah, I guess it would be an everyday thing. But it just seems like a waste of time when you could make it your tagline and see it next to your company’s name everyday for the rest of your life. Sidenote, if you know who wrote our new tagline, pls go to www.yesgood.website.
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YES: Zoe Kessler
GOOD: Matt Moore and Jonathan Vingiano

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